Japanese sweets are now the most sought-after food in Japan, but that doesn’t mean they’re the most lucrative, a CBC News investigation has found.
The Japanese government is investing $50 million a year to make candy bars and other Japanese sweets more attractive to tourists.
It’s a move that could make the candy bars cheaper to make and sell, but not necessarily make the food taste better.
The government says it’s trying to help the Japanese people buy better Japanese sweets, but it’s also trying to improve the taste of those sweets.
The CBC is using CBC Marketplace to explore the trend.